Super Bowl LII Invitation

As an official sponsor of the NFL, Nationwide was able to invite a group of hand-selected VIPs to Super Bowl LII in Minneapolis, Minnesota. The creative team was tasked with designing a high-end invitation (with gift) for the event that creates excitement and anticipation for the guests.

Our approach:

This project had a limited budget, bu as a team we did not want to sacrifice quality. The creative team worked to find ways to save money across multiple tactics, which allowed us to stretch our dollar even further.

The invitation received a 2019 IHAF (In-House Agency Forum) Award, as well as recognition by GDUSA’s 2018 American Inhouse Design Awards.

Project contributors:

Matt Tucker (creative manager)  |  Bryan Gasaway (designer)  |  Stephanie Garber (writer)