Nationwide Brand Guidelines 2.0

Nationwide was in need of a brand guidelines update. The creative team was given freedom to identify what sections needed a face-lift and explore what those updates would look like. This was the first time this project had been done in-house.

Our approach:

A lot of industry and competitor research went into this project. We needed to identify who we were and where we wanted to go as a company. The creative team made many recommendations, including the introduction of illustration, a new color palette, iconography,voice and more.

Brand guidelines should be easy and empowering to follow. So in addition to a printed version, we created an easy-to-use, associate-facing website that would easily be access and follow.

The illustration style received recognition by CSCA’s 2018 Creative Best Award.

Project contributors:
Anette Toth, Brian Zajic, Kristen Hernandez (strategy)   |   Marc Lincewicz, Kent Kroger, Cindy Esker (creative leads)   |   Matt Tucker, Neal Forshey, Beth Kearns, Stephanie Queen (sub-team leads)   |  Bryan Gasaway, Renee Kinkopf, Jason Gibson, Erin Jeffries, Michaline Moorehead, Ashley Bush, Charlie Zimkus, Amanda Martin (designers)  |  Stephanie Garber, Mary McPhail, Cara Laviola (writers)