Super Bowl 50 Invitation

Project overview:

As an official sponsor of the NFL, Nationwide was able to invite a group of hand-selected VIPs to the milestone “Golden” Super Bowl 50 in San Francisco, allowing our creative team to design a high-end invitation. Inside a sophisticated, custom black box (note the gilded yardage numbers, subtle hash marks and a nod to the San Francisco skyline) the guests received an elegant booklet containing key trip info; a custom, stamped “Golden Ticket” commemorating the event; and a licensed NFL football hand-signed by Peyton Manning — made all the more special when the Broncos won in Peyton’s very last, legendary game before retirement.

Project contributors:

Cindy Esker (creative director)  |  Alex Lefebvre (creative manager)  |  Bryan Gasaway (designer)  |  Stephanie Garber (writer)