Natinowide’s Annual Report

Project overview:

When we were given the annual report assignment, we decided to align it with our national advertising campaign, “For your many sides, there’s Nationwide.” Aligning the annual report with the national campaign made it uniquely ours and distinctly different from previous Nationwide annual reports.

Our approach:

Since this was the first time the Annual Report was brought in-house, we worked closely with our clients to understand their vision build a sense of trust. Working quickly and iteratively allowed us to complete the annual report in a fraction of the time agencies have traditionally spent.

The invitation received recognition by the American Society of Professional Communicators, in it's Best-of-Category for 2017 Best Annual Report Letter to Shareholders, in addition to the Best-of-Category for 2017 Best Annual Report Narratives.

Project contributors:
Cindy Esker (creative director)  |  Matt Tucker (creative manager)  |  Bryan Gasaway (designer)  |  Mary McPhail (writer)